Review of the book - PULL

The one particular thing I took note of is the idea of Facebook advertising.  That is something we have never tried before, but we will this spring.
Additionally, I really liked the idea of encouraging the congregation to use Facebook to invite friends & acquaintances.
That is free, which I especially like!
I’m also looking forward to seeing how the combination works—putting out paid ads while also encouraging our people to use it as a tool.