OAIM is currently helping one of our network churches re-launch. After years of being average...they wanted to step it up, make a difference in their community and bring excellence into everything they do.
One of the first things I did with the lead pastor was to drive to the church with him and look at everything from a fresh perspective. One of the 1st things I noted was the sign. The lettering was so small, nobody who was driving the speed limit of 45 mph could read. Church signs should communicate a clear, concise message that passers-by can read and understand while driving past it.
I make comments about signage all the time - so much in fact, my son Skyler points out good signage as we drive around town. It may do some of you good just to get in your car and drive around and see what signs are clear and noteworthy.
While on the subject of signs - I had a guy come to one of our churches and said the reason he came to the church was because we didnt have some cheesy saying on the church sign. I couldnt agree more... those signs turn me off. You know ...the ones that say stuff like,"Whats missing in Ch__ch? answer: UR". Or how about “Soul food served here!”
Let me add, good ole common sense will go a long way.